University celebrates at the double
01 Dec 2020
Division of Communications, Marketing and Student Recruitment wins two engagement awards – one for staff and one for students
Our University’s Division of Communications, Marketing and Student Recruitment is celebrating after two of its campaigns – one for staff and one for students – won engagement awards.
The Division was awarded an Institute of Internal Communications North and Central (IoIC) Best Campaign merit award for our staff communications to promote Our Future, our initiative to involve as many staff, students, alumni and external stakeholders as possible in having a say in developing our future vision and strategic plan.
And it won a silver HEIST best student engagement campaign award for our communications for Six Ways to Wellbeing, to help our students make positive changes to feel good and live well through a range of support and resources.
Our future was a six-week campaign. It was a cross-division effort with the Internal Communications, Design and Content teams working closely with the Planning team. Colleagues were encouraged to get involved in a conversation and generate ‘Big Ideas’ to address the opportunities and challenges higher education and our University will face 20-30 years in the future.
Six Ways to Wellbeing are the six themes for activities shown to improve health – Connect, Be Active, Take Notice, Learn and Develop and Give.
A small, dynamic project team of three, supported by Division colleagues and teams in Student Support, Careers, the Library, Faculties and Schools, worked hard and smart to get the message that small actions can make a big difference to 37,000 students.
Their campaign was described by the judges as: “A delightful and thoughtful campaign that lifts the soul. The judges complimented The University of Manchester for producing a really positive campaign that captured the essence of community and brought together the whole university to address the key issue of student mental health and wellbeing in a unique way, and spread the message of kindness in the process.”
Director of Communications, Marketing and Student Recruitment, Claire Brown said: “I am incredibly proud of these awards as they demonstrate how hard we work to connect with both our staff and our students.
“These awards also show how well our newly-merged Division works together. They came from collaboration across our Division – which gives greater support for UK and international student recruitment, aligns communications functions and provides greater focus for our marketing activities across corporate and student recruitment imperatives – and across our University.”
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