University hosts the World 100 Reputation Network
18 Sep 2019
Rain didn’t stop play – Manchester perfectly placed to showcase how universities contribute to a better world
Our University played host to the World 100 Reputation Network, a group of the world’s most prestigious universities undertaking research that enhances reputation management, international relations and strategy.
We’re a founding member of the Network, which connects senior directors responsible for reputation in world-class institutions and remains the only professional network for directors of communications, marketing and international.
Manchester has long been seen as an innovator in university communications and marketing, and with social responsibility embedded in its strategy, we also brought a unique focus to our conference theme of relevance and community engagement.
Our Associate Vice-President for External Relations and Reputation, Alan Ferns said: “The conference was incredibly timely – universities around the globe are experiencing an unprecedented level of focus on the contributions they make to our wider society and the need has never been stronger to clearly articulate the benefits we bring.
“Here at Manchester, we could not be better placed to showcase that.”
The conference included speeches from our Professor of Particle Physics and famed TV scientist Brian Cox, our President and Vice-Chancellor Professor Dame Nancy Rothwell and the Mayor of Greater Manchester Andy Burnham, while our Chancellor Lemn Sissay opened the dinner at Manchester Museum with his poem ‘Making a Difference’.
And despite the rain, the city of Manchester provided a perfect backdrop as a world-famous centre for innovation, football, the media and the arts with delegates enjoying tours including Manchester United and the BBC at Media City.
Alan added: “We also saw the challenges and opportunities of public engagement in different countries with fascinating contributions from universities around the globe, including The Netherlands, the US, Canada, Australia, Asia, Spain and Ireland, showcasing engagement for different audiences, ages and socio-economic groups.
“I’m extremely proud of the conference and would like to thank Helen Leah, Milena Cimmarrusti-Davila and Sally Sykes, from the Division of Communications and Marketing, who all worked so hard to make it happen.”
Mark Sudbury, Head of Global Network Development at the World 100 Reputation Network, agreed: “The feedback we have had from participants has been really positive, and what shone out for me was that commitment of you and your teams really translating into an experience for participants that raises the bar substantially for future events.”
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