StartUp Spotlight: Consumer response and behaviour

05 Apr 2019

This month's StartUp Spotlight hears from Dr Eleanor Trimble, Managing Director and Co-Founder of Nudge Insights

Nudge Insights is a consumer research company dedicated to providing valuable insights into consumers' responses and behaviours. With the use of state-of-the-art technology, such as eye-tracking and EEG, Nudge delve deeper into consumers' minds than traditional marketing methods.

Since finishing her PhD Eleanor is excited to be applying her academic research in the real-world. As an early-stage start up, Eleanor will be talking through the first steps Nudge Insights has been through, the support they have received, and their plans for the future."

About StartUp Spotlight

These informal events are designed to inspire and inform, on aspects of starting a venture from the entrepreneur’s perspective. They involve a short presentation followed by the chance to ask the speaker your own questions. The format is turn up, get involved and enjoy.

The event takes place at Alliance Manchester Business School on Wednesday 1, May and will start at 12pm with refreshments, followed by the event itself at 12:15pm.