HEIST award for IT cyber security campaign
19 Jul 2018
The IT Communications and Marketing Team have scooped a silver HEIST award for their ‘Come fly with us’ cyber security campaign
The University-wide campaign was instrumental in helping to introduce 2-factor authentication to IT login last year – a first for UK Higher Education.
Described by event organisers as ‘out of this world’, this is a great achievement for everyone that worked on and contributed to the campaign.
In developing the campaign, the team wanted to tell a story in relation to people (not technology) and show why they should care. They looked to air travel – a familiar scenario in which we accept the many security steps we go through, in order to stay safe – and used this narrative to draw parallels with University cyber initiatives; bringing the IT elements to life, in a meaningful and innovative way: “Come fly with us, on your cyber journey!”
The team were competing in the category of Best Internal Communications Campaign or Initiative, and the awards were held at the Principal Hotel in Manchester on Thursday 12 July.
The Heist Awards, by Havas Education, recognise and celebrate the work of professionals in communications and marketing in the higher education sector – they have been running for almost 30 years.
The judging panel commented: “The team at The University of Manchester took the complex and daunting topic of cyber security and exceeded ambitious objectives with a great concept which was beautifully executed. It is a credit to the team that so many people understood and implemented the security because of this initiative.”
New to the University and not seen the campaign? Watch the campaign video: