Review of student marketing, recruitment and admissions

15 Mar 2016

The Final Report of the Review of Student Marketing, Recruitment and Admissions established in February 2015 has been approved by the University

The Review found that the University has a relatively effective although fragmented approach to supporting course marketing, student recruitment and admissions, but that it will require a more effective and efficient operating model in the future if it is to provide a more consistently high-quality experience for applicants and respond with greater agility to the more competitive higher education environment.

The key recommendations in the report include:

• the establishment of a central student and course market intelligence and market research capability;
• the development and enhancement of Faculty-led student marketing, recruitment and admissions teams in each Faculty;
• the development and implementation of a University-wide online admissions system or portal for PGR students;
• the establishment of a University Portfolio Advisory Group.

The implementation team will be consulting and working with colleagues and staff involved in these areas to put in place the necessary changes and will report on progress through CoreMunicate and StaffNet.