Media coverage hits all-time high
02 Oct 2014
The University’s target for media coverage has been beaten again for another year running
Whether it’s the latest research discoveries or our academics discussing news topics on TV or radio, the Media Relations team within the Division of Communications and Marketing has had a busy year – and it’s reflected in the way we measure our coverage.
The Advertising Value Equivalent (AVE) is a commonly used measure of the size and impact of coverage, and calculates what the equivalent amount of space, if paid for as advertising, would cost. For 2013-14, our figure was £7.5million – up 50% on the previous year’s total of £5million. With more than 24,000 news ‘hits’, Manchester has been at the forefront of UK universities represented in the UK and worldwide media.
Research on how yoga can benefit mothers-to-be made the headlines in the Daily Mail, The Times, Daily Express and was mentioned on Sky News. And a study on ‘accent prejudice’ was featured in The Guardian, The Independent, The Times, Daily Telegraph and the Metro. Our academics have spoken on TV and radio on subjects such as the rise in UKIP support, the spread of the Ebola virus, and the controversial gas extraction technique known as ‘fracking’.
Senior Media Relations Officer Aeron Haworth said: “I’m very pleased that the hard work put in by all my team has been recognised in these exceptional figures. While promoting Manchester research and expertise, it’s important to remember this would be impossible without the effort and co-operation we get from colleagues and researchers across the University.”
If you’d like to keep up-to-date with the latest news coverage on a daily basis, you can sign up to the News Digest, delivered to your inbox every day. Please contact Suzanne Ross, suzanne.ross@manchester.ac.uk to subscribe.
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