• The University of Manchester Library name: When you refer to The University of Manchester Library for the first time, please use the full name, keeping in mind that 'The' has a capital T. Afterwards, the full name can be shortened in the copy to 'the Library'. 
• Library Directorates, Teams, Working Groups: When referring to specific groups, full names should take an upper case initial (e.g. Curatorial Practices, Engagement Team, Ways of Working Group). These are always treated as singular nouns (e.g. the Engagement Team is...', 'the EDI Working Group is...')
• Campaigns: When writing about campaigns, titles should be in upper case (Get Started, Exam and Assessment Support). Please note some campaigns are written in a specific way: Imagine2030, Together24 (no space between the word and number).

• John Rylands Research Institute and Library name: The full name should appear in upper case and be written in full in the first instance, but can be shortened to 'the Rylands' in subsequent cases. Always treat the Rylands as singular (e.g. 'the Rylands is located in Manchester city centre').
• Logo: There is a specific logo for the Rylands. Please use this logo when a project or presentation falls under the Rylands. Please note this logo can not be used digitally. Instead, use the standard University of Manchester logo with 'John Rylands Research Institute and Library' next to it.
  • Download the Rylands logo 

The Ahmed Iqbal Ullah RACE Centre and Education Trust (RACE Centre) is uniquely placed within The University of Manchester Library as it works closely with its sister organisation, the Ahmed Iqbal Ullah Education Trust. As such, the RACE Centre has its own visual identity and brand. 

For campaigns directly linked to the Library

When the RACE Centre has campaigns, events or collateral needs that are directly linked to the Library, these style guidelines should be used: 

• The Ahmed Iqbal Ullah RACE Centre and Education Trust full name: The full name should appear in upper case and be written in full in the first instance but can be shortened to 'the RACE Centre' in subsequent cases.
• The RACE Centre visual identity should use the University's own brand toolkit, including fonts such as Effra and Open Sans.