Student Marketing

The Student Marketing Teams provide marketing and communications support for student recruitment activity across the University at all levels of study in pursuit of our agreed intake targets. This includes developing our student marketing and recruitment strategies in partnership with marketing and recruitment teams, coordinating the production of pre-application print and digital collateral, overseeing University-wide offer conversion campaigns and coordinating clearing marketing activity.

Market and Student Insight

The Market and Student Insight Team provide a range of insight and analysis to inform the development and monitoring of University student marketing and recruitment strategies. This includes market insight, competitor analysis, sentiment analysis and delivery a range of market research projects across the student lifecycle. In addition they develop insight tools in support of portfolio analysis and admissions decision making.

Student Marketing

The Student Marketing Team provides multi-channel marketing solutions in support of student recruitment. Working with central teams and Faculty teams, they deliver central University student marketing activities including the oversight of core recruitment print and digital engagement, pre-application marketing, offer holder conversion and late applicant marketing.

Data Marketing and Analytics

The Data Marketing and Analytics Team maximise the benefits from core student marketing and recruitment systems in pursuit of achieving University intake targets. Using the wealth of data available to us, the team will provide data driven insight into how we should be targeting our student marketing and recruitment activities, where we should be deploying our pre-applicant marketing and how we can maximise our return on investment.