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Film and imagery

Imagery gives an eye-catching glimpse of life at the University, portraying our activities and achievements in a clear and evocative way.

Our imagery must establish an emotional connection with our key audiences by creating interest, generating excitement and inspiring brand loyalty. These guidelines show you how to achieve this:

Films offer the most evocative way of engaging with our stakeholders. They aim to tap directly into our audience’s emotions, instilling feelings of pride, inspiration and excitement through the use of engaging storytelling techniques and great visuals.

For further advice, contact our Film and Imagery Coordinator.